Tatenda
Brand storytelling, consumer insight and campaign craft — translating research into measurable growth.

Curious by training, commercial by instinct.
Hi, I am Tatenda Munemo Marketing is part and parcel to any enduring business. I define marketing as a process of identifying underlying customer needs through storytelling and building value. Using creativity as a bedrock has allowed to hone in on my core competencies and create compelling stories that brands can harness of achieve their overarching goals. As graduate from Toronto Metropolitan University (Bachelor of Commerce) I learned and have gained deep insight into the quantitative and theoretical side of marketing, focusing on data-driven marketing strategies, customer acquisition, digital outreach, and scaling. I have a comprehensive understanding marketing metrics on a theoretical and application basis. Incidentally, my creative endeavours have allowed me to broaden and deepen my understanding of marketing—tis this combination of analytics and creativity that has forged me into a valuable asset to your company and its interminable mission.
Campaigns, case studies & concepts.
A short reading list of academic, internship and freelance projects — shown as editorial chapters rather than a portfolio grid.
Campaign strategist (Freelance)
Graphic Designer
Meta-Ad



Selected film & video work.
Short cuts from campaigns, interviews and concept reels — click any tile to play.
A toolkit built between the spreadsheet and the moodboard.
- Brand Positioning
- Go‑to‑Market Planning
- Competitive Analysis
- Customer Segmentation
- Value Proposition Design
- Qualitative Interviews
- Survey Design
- Google Analytics basics
- Excel
- Editorial Calendars
- Instagram · TikTok · LinkedIn
- SEO Fundamentals
- Adobe Creative Suite (AE, Premiere Pro, Photoshop)
- Canva
- BLENDER (CGI)
- Microsoft Office (Word, Powerpoint, Excel)
- Power BI Analytics
Where I've been learning the craft.
Marketing consultant (capstone project) — Functionland
September 2023— Dec 2023On-Campus- Consolidated market research, financial forecast, and to develop a digital marketing strategy.
- Developed a marketing plan to strengthen Functionland's competitive advantage.
- Built a weekly content and performance dashboard tracking CTR, CPA and watch‑through.
Campaign strategist — Duma Energy
April 2024— October 2024Toronto- Led the end to end campaign execution for Duma's Mango flavour launch
- Designed and crafted an ad using a multi-software workflow (Photoshop, blender, Premiere Pro, and After Effects)
- Generated 4.5K viewers and a 10% CTR.
Social content creator (Volunteer) — Bookseats
November 2025— NovemberToronto, On- Filmed and edited meta-ad in conjunction with Bookseats
- Generated a 5% CTR on Meta ad by maximizing the utility and cultural relevance of the World Series, aligning creative with peak audience attention.
Formal study, supplemented with practical certificates.
Toronto Metropolitan University
Coursework: Consumer Behaviour, Marketing Research, Brand Management, Digital Strategy, Statistics, accounting, financing.
Google Digital Garage
Certificate · 26 modules covering SEO, SEM, analytics and content.
Google Data Analytics
Certificate · 9 courses covering SQL, Data visualization, Data ethics, Python, R, and Excel.
Let's talk about what's next.
Open to graduate roles, internships, full-time work, and short collaborations — especially in brand, marketing and consumer insight.
