Portfolio · 2025

Tatenda

Brand storytelling, consumer insight and campaign craft — translating research into measurable growth.

4+
Years studying marketing
3
Live campaigns shipped
20k+
Views Generated
7%+
Avg. CTR
140-180 Mississauga Valley Blvd, Mississauga, ON L5A 3M2
Brand Strategy — Consumer Insight — Editorial Content — Paid Social — Market Research — Campaign Craft — Growth — Storytelling·Brand Strategy — Consumer Insight — Editorial Content — Paid Social — Market Research — Campaign Craft — Growth — Storytelling·
Brand Strategy — Consumer Insight — Editorial Content — Paid Social — Market Research — Campaign Craft — Growth — Storytelling·Brand Strategy — Consumer Insight — Editorial Content — Paid Social — Market Research — Campaign Craft — Growth — Storytelling·
Portrait
Fig. 01
About

Curious by training, commercial by instinct.

Hi, I am Tatenda Munemo Marketing is part and parcel to any enduring business. I define marketing as a process of identifying underlying customer needs through storytelling and building value. Using creativity as a bedrock has allowed to hone in on my core competencies and create compelling stories that brands can harness of achieve their overarching goals. As graduate from Toronto Metropolitan University (Bachelor of Commerce) I learned and have gained deep insight into the quantitative and theoretical side of marketing, focusing on data-driven marketing strategies, customer acquisition, digital outreach, and scaling. I have a comprehensive understanding marketing metrics on a theoretical and application basis. Incidentally, my creative endeavours have allowed me to broaden and deepen my understanding of marketing—tis this combination of analytics and creativity that has forged me into a valuable asset to your company and its interminable mission.

Selected Work

Campaigns, case studies & concepts.

A short reading list of academic, internship and freelance projects — shown as editorial chapters rather than a portfolio grid.

Marketing Consultant
Brand Strategy
Marketing Consultant
Campaign strategist (Freelance)
Paid Social
Campaign strategist (Freelance)
Graphic Designer
Content
Graphic Designer
Showreel

Selected film & video work.

Short cuts from campaigns, interviews and concept reels — click any tile to play.

DUMA MANGO LAUNCH
Capabilities

A toolkit built between the spreadsheet and the moodboard.

01 · Strategy
  • Brand Positioning
  • Go‑to‑Market Planning
  • Competitive Analysis
  • Customer Segmentation
  • Value Proposition Design
02 · Research & Analytics
  • Qualitative Interviews
  • Survey Design
  • Google Analytics basics
  • Excel
03 · Content & Social
  • Editorial Calendars
  • Instagram · TikTok · LinkedIn
  • SEO Fundamentals
04 · Tools
  • Adobe Creative Suite (AE, Premiere Pro, Photoshop)
  • Canva
  • BLENDER (CGI)
  • Microsoft Office (Word, Powerpoint, Excel)
  • Power BI Analytics
Multi-channel workflow which involved the use of Indesign, Photoshop, After Effects, and Blender.

Where I've been learning the craft.

  1. Marketing consultant (capstone project) — Functionland

    September 2023— Dec 2023
    On-Campus
    • Consolidated market research, financial forecast, and to develop a digital marketing strategy.
    • Developed a marketing plan to strengthen Functionland's competitive advantage.
    • Built a weekly content and performance dashboard tracking CTR, CPA and watch‑through.
  2. Campaign strategist — Duma Energy

    April 2024— October 2024
    Toronto
    • Led the end to end campaign execution for Duma's Mango flavour launch
    • Designed and crafted an ad using a multi-software workflow (Photoshop, blender, Premiere Pro, and After Effects)
    • Generated 4.5K viewers and a 10% CTR.
  3. Social content creator (Volunteer) — Bookseats

    November 2025— November
    Toronto, On
    • Filmed and edited meta-ad in conjunction with Bookseats
    • Generated a 5% CTR on Meta ad by maximizing the utility and cultural relevance of the World Series, aligning creative with peak audience attention.
Education

Formal study, supplemented with practical certificates.

2019—2023

Toronto Metropolitan University

Bachelor of Commerce — Marketing

Coursework: Consumer Behaviour, Marketing Research, Brand Management, Digital Strategy, Statistics, accounting, financing.

Present

Google Digital Garage

Fundamentals of Digital Marketing

Certificate · 26 modules covering SEO, SEM, analytics and content.

Present

Google Data Analytics

Data Analytics

Certificate · 9 courses covering SQL, Data visualization, Data ethics, Python, R, and Excel.

Contact

Let's talk about what's next.

Open to graduate roles, internships, full-time work, and short collaborations — especially in brand, marketing and consumer insight.

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